Statement of Purpose
We aspire to codify a code of ethics that will set a baseline on which a variety of individuals and organizations can build diverse and unique practices that we recognize as “professional cuddling.” We hope to create an alliance of practitioners within the professional cuddling industry, and to use that alliance to increase the credibility of the industry and its practitioners.
Definitions
Professional Cuddling: A service using consent based concepts to create a customized platonic connection experience in service to the client including conscious connection with full presence and bi-directional consent of the practitioner and client in exchange for compensation.
Professional Cuddler: An individual who provides Professional Cuddling.
Client: A person receiving Professional Cuddling.
Group cuddle event facilitators: Anyone who facilitates group events which include ideals of professional cuddling and/or creates group opportunities for experience and practice of authentic healthy connection which may include touch.
Platonic: Interaction that is free from intentionally arousing or engaging in sexual, erotic or romantic activity for all parties. Platonic specifically excludes but is not limited to nudity, genital stimulation, exchange of bodily fluids including saliva, and touch of hands on any area commonly covered by undergarments.
Code of Ethics - Client Conduct
As a Client of a Professional Cuddler, I:
Agree to respect all boundaries set by the Professional Cuddler.
Understand the platonic nature of the service.
Understand that this is a professional relationship and will treat it as such.
Agree not to pursue sexual arousal, or sexual interaction with my cuddler within or outside of sessions.
Communicate personal boundaries and what I find comfortable throughout each session.
Agree to disclose to my cuddler any diagnoses or conditions which may affect the session.
Disclose any use of substances that would affect my ability to give consent during a session.
Practice respectful personal hygiene.
I will communicate my safety needs to my practitioner
Authentically Participate in the opening discussion with my practitioner to set expectations together.
As a Professional Cuddler, I:
Acknowledge the inherent worth and individuality of clients by not discriminating solely on the basis of gender, religion, nationality, race, disability, sexual preference, sexual orientation, body size, and age (above the age of consent).
Make verbal and written statements that are true and accurate about what I offer as a cuddler, and about the cuddling profession.
Accurately identify my qualifications, expertise, experience, training, certifications, and credentials.
Acknowledge the confidential nature of the client relationship and respect each client’s right to privacy within the constraints of the law.
Maintain, store, and dispose of any records related to cuddling in a way that respects confidentiality, security, and privacy.
Obey and uphold relevant laws in my business.
Use sound business practices.
Code of Ethics for Professional Cuddling - Best Practice
Conduct with Clients
As a Professional Cuddler, I:
Before sessions I will make clear to the client any fees that I will charge for my service. I will ensure that all interpersonal transactions between the client and myself are non-exploitative and directly relevant to their care.
I will refrain from selling any product or other service to the client immediately before and after, or during cuddle sessions. Best practice is to wait until both parties are beyond their oxytocin high (three days) before talking about possible other service transactions or offerings other than cuddling.
Ensure that clients understand the platonic nature of the service before working with them.
Agree not to pursue sexual arousal, or sexual interaction with my client within or outside of sessions.
If you would like to develop a sexual or personal relationship with a client, all professional cuddling interaction must stop. Best practice is to maintain a set period (3 months) of no contact before beginning a personal relationship with a former client.
Model the communication of personal boundaries and what I find comfortable throughout each session.
Refrain from any use of any substance that would prevent me from being fully present and mindful during a session.
Make the physical and mental well-being of each client a primary consideration in all decisions and interactions.
Practice respectful personal hygiene.
Disclose any illness or condition that may be contagious before interacting with clients in person.
Interact with clients within the limits of my competence. To the best of my ability, recognize when clients require care that is beyond my capability to provide, and attempt to refer clients to appropriate health care professionals when necessary.
Originally developed for CuddlExpo 2018 by:
Samantha Hess, Cuddle Up to Me
Madelon Guizanno, Cuddlist
Kitty Mansfield, Cuddle Professionals International
Lisa Meece, Holding Space, LLC
Maryelen Reid, Capcuddlers, Canadian Association of Professional Cuddlers
Keeley Shoup, Cuddlist
Janet Trevino, ReTouch
Samantha Varnerin, Snuggle with Sam
Fei Wyatt, Cuddle Sanctuary
Modified for use by the Society of Cuddle Professionals May 2025.